SEO Copywriting for the Health Industry
Easy & effective communication strategies with spot-on, optimized copy.
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Services
Copywriting packages designed to increase organic traffic and help you sell more, with fewer headaches.
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Portfolio
View samples written for different audiences in the health and wellness space.
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About Me
Former nutritionist (MS) who now helps health and wellness brands nail their copy and boost SEO.
Creating a product is hard. Selling it doesn’t have to be.
You’re in a tough business, my friend, and I commend your fortitude. The online health and wellness space is competitive. You know you need to come at marketing from all angles—a respectable website, SEO, email lists, and super engaging copy. It can be a lot.
With easy copywriting strategies that make sense, you can build relationships and trust with your customers that compel them to buy → review → recommend → repeat.
Imagine someone types in a keyword and your product shows up.
Someone’s product has to pop up in a Google search - so why shouldn’t it be yours?
SEO is less wizardry and more common sense. You don’t need a complicated algorithm—you just need a focused strategy and the right copy.
In science terms, think of it as more biochem and less rocket science.
As a copywriter, here’s what I can do for you:
Help you pinpoint the real problems or desires of your target audience. Understand what your customers want so you can speak directly to them—no guesswork!
Create responsible copy that doesn’t need exaggeration. This keeps YOU out of trouble and builds the level of trust needed in a shady industry.
Help you get good reviews! I make sure your product descriptions match the products and resonate with the right buyers.
Keep it simple. No complicated system needed - just great conversations with your customers.
You can focus on what you do best and offload the writing to someone else.
About
Hi, I’m Jessica! I was a health-conscious kid who grew up during the height of the fat-free craze. After some time on a steady diet of Snackwells and Snapple, I wasn’t thriving. Like, hard to get out of bed unwell. I eventually got better and continued to experiment with all kinds of diets, lifestyles, supplements, and fitness routines.
I earned a masters degree in nutrition and set up a small practice to help other people navigate the food and fitness scene and feel their best. Except…I had no idea how to market it!
Now I’d know how, but I actually found an even better job - health writing!
I discovered I LOVE to help health and wellness brands get their products to the people who need them. After all, I’d be hard-pressed to name a vitamin or supplement I haven’t taken. Who better than me to write about these matters?
You know the question, “what would you do if you didn’t have to work?” I would do this.
I know what it’s like to have a big dream fail because of marketing. Whatever you’re doing in the health space, I’m cheering you on and here to help!
“GOOD WRITING IS ABOUT TELLING THE TRUTH.” - Anne Lamott
I’m here to help you create simple strategies and connect to your audience with ease.
Practical Packages
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Organic Traffic Booster
Help your customers find you with time-tested strategies designed to increase organic traffic to your website and products.
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Sales Made Simple
Spark interest, offer value, and take your customers on an easy journey from discovery to check-out.
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Longform Copy
Level up your SEO and give your brand credibility with the kind of rich, valuable content many companies overlook.
Portfolio
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![young dark haired man in green tshirt drinking water after a workout]()
SEO Optimized Blog
This 3,000+ word blog is highly optimized and was later expanded to 5,000+ words, ranking as one of the best performing blogs on the site.
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![woman's hand holding newborn baby's hand]()
Website Copy
Creating this website copy required a deep understanding of the audience’s experience, as well as offering information in a sensitive but accurate way.
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![Woman walking on beach in pink sunset]()
eBook
Here’s a lead magnet created for plastic surgeons as a way to support their patients who generally feel under-supported after receiving this specific prodecure.
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![Screenshot of purple and white text]()
Product Page
Using structure/function language, this product page explains benefits of a supplement without making specific claims.
FAQ
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Maybe! What do you have in mind?
I’m lucky to have experienced a lot of things and I have tons of interests. “Health and wellness” can basically apply to anything, and I can easily write within any of these subjects:
Medical aesthetics
Parenting
Neurodiversity and disability
Politics
Food justice
Pop culture
I can also research anything to smithereens.
However, if it’s a completely new topic for me, you might be better off finding a writer with some background knowledge. (Chances are I know someone who’d be the perfect fit.)
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Yes, definitely! Let me know what you need. Customization is always an option.
I have a $1,000 project minimum
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Yes! I’m familiar with what makes an Amazon product description effective.
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I try not to go there but I’m happy to write the occasional social caption if it’s part of the overall strategy. If you need a social media whiz, I can help you connect to one.
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I only write the words. However, I’m well aware design and copy have to align. I’m happy to collaborate with your designers to make sure the copy has its intended impact.
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Then I’d say you’re setting yourself up for success! Sometimes marketing teams need additional writers, a fresh perspective, or someone with a different skill set. I love collaborating.
The Process
Get in touch.
Feel free to send me an email or message on LinkedIn. I’ll shoot you back a quick set of questions that helps me better understand what you need. I’ll get back to you within a business day and we can set up a time to video chat in more detail.
We make a plan.
After carefully considering everything we talked about, I’ll send you a proposal describing the scope of work, timeline, and price.
Look good? Awesome. The next step is to e-sign the contract with the deposit. Time for me to get crackin’! I’ll get to work and pop into your world on occasion to ask a question or get clarity. Feel free to do the same!
Goodies arrive in your inbox.
Get excited for your deliverables! Up to two edits are included. Two edits are rarely needed but I want you get everything you came for.
Talk to me.
When you reach out, I’ll send you back a few quick questions to answer. This will help me get a sense of what you need so I know how to better help.
I’ll get back to you within a business day!