Are Blogs Still a Thing?

Apr 15

Yes, and Here’s How to Write Your Own Blogs in 2025

As a small business owner whose time is likely spread as thin as budget toilet paper, you need to decide which marketing channels to jump on and which to skip.

The pressure to produce a stream of never-ending content with the lifespan of a fruit fly is real. If you’re struggling to think of what else you could possibly post on Instagram or Tik Tok at the expense of other substantial content like blogs, you could be missing out.

Think no one reads blogs anymore? Not true. Blogs are alive and well and we’ll get into why. Here are some notable stats for you:

Blogs are the third most common content marketing tool (after videos and eBooks)
Businesses with active blogs get 55% more website visitors and 67% more leads per month than those without (Source: Hubspot)

Is it another to-do you don’t need? It depends how you look at it. As a small business owner myself, I have to make tough decisions about how to spend my time. However, I choose to blog because I’ve seen it work for myself and my clients first-hand.

Here’s the good news: you don’t need a lot of blogs, just good-quality ones formatted in a specific way. I’ll walk you through why blogs continue to be goldmines for businesses, how to write them for maximum impact, and smart ways to repurpose them across multiple channels (saving you time in the long run).

Like anything, incorporating blogs into your marketing strategy can send you down a rabbit hole of best practices, statistics, and conflicting advice that could make you not even want to try. I urge you to keep it simple and just get started.

The truth? It doesn’t have to be hard, promise. I got you.

Whether you're a photographer looking to attract local clients, a health coach building trust with your online community, or a side-hustler ready to scale, effective blogging can improve your online presence and help you reach your business goals.

But before we even get to the question “how do I write a blog”, let’s establish why the effort will be worth it…

Why Blogs Are Still Relevant

If the word “blog” generates images of lifestyle writers with unreasonably clean kitchens or someone’s deep thoughts on The Matrix, I understand why you’ve written them off (pun intended, thank you).

But the modern blog isn't about what you had for lunch (unless you're a food blogger); it's about answering the exact questions your ideal clients are typing into Google at 2 AM.

Think about it: when you need to solve a problem, you don't scroll Instagram hoping the solution appears. You search for specific guidance. Your potential clients are doing the same thing. And while many information seekers start on YouTube, a significant percentage still prefer written content they can skim, save, and refer back to.

The Data Doesn't Lie

Like compounding interest, blogs continue working for you month after month, year after year even after your social media posts have disappeared into the abyss.

Companies with blogs receive 97% more inbound links (links that point from another website to yours) than companies without them. That's not just a number—it's potential customers finding you while you sleep, take vacation, or work on other aspects of your business.

Each blog post you publish creates an opportunity for someone to find you through search engines. Unlike social media, where the algorithm gods decide who sees your content, search engines are actively trying to connect people who need your services with your helpful content.

The Trust Factor

Here's something the short-form content revolution hasn't changed: establishing expertise takes more than 60 seconds. While social media helps with visibility, blogs build trust through depth.

Consider this: when deciding what to buy or who to hire, 83% of U.S. online consumers trust information from blogs. There's something about a well-researched, thoughtfully presented article that signals competence in a way that clever captions simply can't match. (Source: this study)

For service providers especially, trust is your currency. Your potential clients need to believe you understand their problems deeply and can solve them effectively.

How to Write A Blog in 2025 for Maximum Impact

If you’re going to put your time, effort, or money into blog creation, make it count!

It’s tempting to open your laptop and share your thoughts du jour. But that’s how blogs were done in the olden days of the 2000s. Now we approach it with a little more strategy and sophistication.

Here’s what to plan before you even start writing:

Know Who You're Talking To (And What Keeps Them Up at Night)

Before you write a single word, ask yourself: "Who am I trying to help, and what are they struggling with?"

As a professional home organizer, your clients aren’t contemplating the different attachment styles to belongings. They just know they have a lot of stuff and don’t know what to do with it! Instead, a thoughtful blog on the best websites to consign luxury bags might garner a click from your target audience.

Your blog topics should directly address your potential customers’ specific pain points using the actual language they use when talking about their problems.

Craft Headlines That Make People Click (Without Being Clickbaity)

If your headline doesn't grab attention, the most brilliant blog content in the world won't matter because no one will read it.

Headlines with 6-8 words get 21% higher click-through rates, and adding a colon or hyphen bumps engagement by 9%. Why? Because they promise specific value—they tell the reader exactly what they'll get if they invest their precious time in your content.

Strong headline formulas that work:

How to [Achieve Desired Outcome] Without [Common Pain Point]

[Number] Ways to [Solve Specific Problem] (Even If You've Tried Everything)

The [Adjective] Guide to [Topic] for [Your Target Audience]

What Most [Professionals] Won't Tell You About [Topic]

Notice how each of these formats clearly signals the benefit to the reader? That's what you're aiming for.

Assume People Will Skim Your Blog (And Write Accordingly)

Just because longer blogs are favored by search engines doesn’t mean your audience will read every word—and that’s ok!

The solution? Craft clearly titled subheadings so your readers can zoom their attention on the parts relevant to their question or problem.

Clear subheadings also serve another purpose: with search engines’ increasing use of AI to pull up information relevant to what it thinks people want to find, you’ll want to help these AI models understand your content so it can suggest it to your target audience.

How to make your blog scannable:

Use clear, descriptive subheadings (like I'm doing now)
Break up text with bullet points and numbered lists
Keep paragraphs short (3-4 sentences max)
Bold key phrases that contain your main points
Include relevant images, charts, or infographics

A reader should be able to understand your main points just by reading your subheadings and bolded text. Think of it as the "cliff notes" version embedded within your full article.

Depth Beats Superficial Every Time

Despite shorter attention spans, longer, more comprehensive blog posts consistently outperform shorter ones. Posts over 2,000 words get more shares, more backlinks, and higher rankings.

Why? Because superficial content is everywhere. Anyone can write 300 words of fluff about "why websites matter." But a 2,000-word guide that walks readers through exactly how to tell if their website is costing them business? That's valuable.

When you provide genuine depth—concrete examples, step-by-step instructions, expert insights—you position yourself as an authority. You're not just another voice in the crowd; you're the definitive resource.

And here's the good news: With blogging, quality wins over quantity. Two well-researched, in-depth articles per month will serve you better than eight superficial ones.

Make It Uniquely Yours

You and your brand have a distinct voice. Blogs are the best opportunity to let it shine! Showcasing on your authentic perspective and approach helps you connect to your future favorite customers.

Are you naturally analytical? Own it and make those complex topics easy to understand through clear breakdowns.

More conversational and empathetic? Use stories and emotional connections to make your points.

Bit of a wise-ass? Use humor to make even "boring" topics engaging.

Whatever your natural communication style, show it off in your writing. This not only makes writing easier for you, but it also helps your ideal clients recognize themselves in your words. Make them think, "This person gets me".

Caveat: while you and your ideas may be complex and analytical, most people, regardless of their ability to understand, don’t like to work too hard when reading a blog. Keep language simple and accessible. You can always redirect your reader to a more in-depth piece of content like a white paper.

End With a Clear Next Step

Yay, your blog got a read! Don’t forget to invite them to keep engaging!

Every blog post should end with a clear call-to-action (CTA) that makes sense based on the content. This doesn't always mean "book a call" or "buy now." If someone's just starting to explore a topic, a gentler CTA often works better.

Try something like:

Download a related resource
Read another related article
Join your email list for more insights
Take a simple self-assessment

The key is making the next step obvious and valuable enough (for the reader) that it feels like a natural progression rather than a jarring sales pitch.

Remember: A blog post without a strategic CTA is like fishing without a way to reel in your catch. You've got their attention—now give them a path to continue the relationship.

How to Repurpose Your Blog Content

Congratulations! You've poured your expertise and personality into a well-crafted blog post. Now, instead of immediately diving into creating the next one from scratch, let's make that content work harder for you.

Remember how I promised investing in blogs could save you time in the long run?

Repurposing is the marketing equivalent of turning leftover turkey into turkey sandwiches, turkey soup, and turkey pot pie. Same core ingredient, different meals—all delicious and satisfying in their own way.

Here are examples of how:

One Blog = Multiple Social Media Posts

That 1,500-word blog post isn't just one piece of content—it's actually 10-15 social media posts waiting to happen.

Here are some ways to slice and dice:

Pull out compelling statistics with a custom graphic
Transform a key point into a carousel of tips
Take a powerful quote and create a text-based image
Summarize the main takeaways in a checklist
Turn your subheadings into a series of questions for engagement

Don't just link to your blog with a generic "New blog post!" caption (yawn). Instead, extract specific nuggets that stand on their own while enticing followers to click through for the full context.

Pro tip: When planning your blog, think ahead about which sections might make great standalone social content. This makes repurposing even easier.

Transform Written Content into Visual and Audio Formats

Not everyone consumes content the same way. Some people are readers, some are listeners, and others are viewers. Repurposing helps you reach all of them:

Blog → Video
Turn your blog post into a 5-minute YouTube video or series of short-form videos for TikTok, Instagram Reels, or YouTube Shorts. Simply sit in front of your camera and walk through the main points—no fancy production needed.

Blog → Podcast Episode
Use your blog as a script for a podcast episode. Add a few personal stories or examples you didn't include in the written version to make it fresh.

Blog → Infographic
Transform data-heavy posts or step-by-step guides into eye-catching infographics. These are particularly shareable on Pinterest and LinkedIn.

Tools like Canva make creating these visual assets surprisingly easy, even if you don't have a design background.

Compile Related Blogs into Premium Content

Once you've published several related blog posts, you have the building blocks for valuable premium content:

Ebook or Guide

Package 5-10 related blog posts with some additional content and a cohesive introduction/conclusion. Voilà—you have a downloadable guide you can offer as a lead magnet.

Email Course
Break down a comprehensive blog post into a 5-7 day email series, adding action steps and reflection questions to each installment.

Webinar Content
Use your blog content as the foundation for a webinar presentation, adding interactive elements like polls and Q&A segments.

These premium formats often feel more valuable to prospects than blog posts alone, making them effective for capturing email addresses and moving people further into your sales funnel.

Update and Republish Old Content

Sometimes the best content to create is content you've already created, just refreshed and improved:

Give old content new life with:

Updated statistics and references
New insights based on industry changes
Improved formatting for better readability
Enhanced SEO optimization based on current best practices
New sections to make the post more comprehensive

When you republish, you're not starting from zero. Your existing posts may already have built some authority. But since search engines love fresh content, you could be building on what already works and making it even better.

Cross-Platform Syndication

Your blog doesn't have to live exclusively on your website. Consider republishing (with slight modifications) on platforms where your target audience already hangs out:

Examples of places to post a modified version of your blog include:

LinkedIn articles for B2B content
Medium for reaching a broader audience
Industry-specific platforms

Just be sure to wait a week or two after publishing on your own site (so Google can index it and know which is the original) and include a canonical link back to your website version.

Turn Blogs into Client Resources

Service providers, for example, can transform blogs into practical tools for clients:

Use your blogs to:

Create a checklist based on your how-to blog
Design a worksheet that helps implement your advice
Develop a simple template mentioned in your post
Record a guided audio walkthrough of a process

These resources add tangible value for current clients while demonstrating your expertise to prospects.

The Content Calendar Secret: Plan for Repurposing

The most efficient content creators don't decide to repurpose after the fact—they plan for it from the beginning.

Steps to get the most mileage out of your blogging efforts:

Choose a monthly content theme
Create one cornerstone blog post (2,000+ words)
Plan 2-3 supporting blog posts on related subtopics
Map out all the ways you'll repurpose each piece
Schedule creation and publication across platforms

This ensures your content stays cohesive while maximizing your return on the time invested in creating it.

Remember: Your goal isn't to be everywhere, doing everything. It's to be consistently valuable in the places where your ideal clients already spend their time. Repurposing lets you maintain that presence without the burnout of constant creation.

Tips on Formatting Your Blog for SEO

Use H1s for your blog’s title

Use H2s for subheadings

Include relevant keywords in your H1 and H2 lines (sprinkle, don’t stuff)

Break up large areas of text with H3 headers

Use a visual (like an image, chart, video, etc.) every 750-1000 words or so

Most well-performing blogs have 1,500 words or more. If your blog is well-organized with subheadings, don’t worry about it being too long.

SEO (or search engine optimization) is a rabbit hole in its own right. If you don’t know much about it, I encourage you to just get started writing using the basic tips here. You can always go back and update your blogs later once you get a better handle on SEO.

What Are You Waiting For? Go For It!

The truth is, while social media platforms come and go, blogs have quietly evolved from online diaries into powerful business assets.

In 2025, a well-crafted blog remains one of the most cost-effective marketing tools with a low barrier to entry. Done right, it builds trust, establishes expertise, and creates a content ecosystem that works for your business 24/7—even when you're focused on delivering your actual services.

Let’s revisit the numbers: businesses with blogs generate 67% more leads than those without, with small businesses seeing a whopping 126% increase in lead growth. These aren't just vanity metrics—they're real potential clients finding solutions to their problems through your expertise.

But the key is quality, not quantity. Two strategic, well-crafted blog posts per month will outperform a random assortment of shallow content every time. Start by really understanding what keeps your ideal clients up at night, create content that directly addresses those concerns, and make it scannable, substantive, and authentically you.

Finally, make that content work overtime through strategic repurposing. One thoughtful blog post can fuel weeks of social media content, become the foundation for valuable lead magnets, and establish you as the go-to expert in your field.

So, what's your first blog topic going to be? The one that answers that question your clients ask you over and over again? The one that addresses that persistent myth in your industry? Or perhaps the step-by-step guide that would have saved your younger self months of frustration?

Whatever you choose, your future clients are searching for exactly what you know. It's time to show up for them.

Hope you found this helpful. Have a question or comment and want to ask a real person? I’d love to know what’s on your mind and how I can help!

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jessica moon